Schema Data vs. Meta Data
Writing content off-topic from your business may seem strange but it is actually an effective way to increase organic targeting of customers and clients. Unlike plain paid advertising, local SEO and small business SEO requires extensive knowledge to rank on Google or other search engines. Knowing the distinction between metadata and schema data is paramount when constructing content to motivate organic traffic and reign over SERP rankings. If a company can pick up this knowledge, it can find greater success in growing its customer pool and bringing in more consumers organically. Here is everything you need to know about schema data vs. metadata.