Notable Posts

Wisdom, tips and talking points

Content Drives Google Search

 

Google's mission is to organize the world's information and make it universally accessible and useful. That means providing the best possible results for each user's query. Obviously, this requires having a deep understanding of the user's intent. And the best way to understand the intent is to look at the content around the search query.

 

After all, if you're searching for "pizza delivery," it's pretty clear what you're looking for. But if you're searching for "best pizza near me," you might be looking for a list of nearby pizza places, or you might be looking for a recipe to make pizza at home. In either case, the content on the page will give Google a good understanding of the user's intent, which in turn allows Google to provide the best possible results.

 

So while there are many factors that go into determining what shows up in a Google search, content plays a significant role in what the search engine suggests for its users.

 

SEO-Yoast is a great tool to help you understand content and how it affects SEO: https://yoast.com/importance-original-content/

 

 

#seo #google #content #help #smallbusinessstrategy

Continuous Improvement

By implementing a continuous improvement program in each area of your business you will foster flexibility at the core of your organization, therefore building a culture of adaptability.
If processes are set in stone, then there is no movement. No movement is the leading cause of small business death.

What is Structured Data?

Think of all the data on the internet. There are billions of web pages, each with its own unique content. Then there are all the images, videos, and other media files. And let's not forget all the emails, social media posts, and other digital communications. All of this data is unstructured - it doesn't have any specific structure or organization.
Structured data is different. It's data that has been organized into a predefined format. This makes it easier for computers to process and understand. One common example of structured data is database records. Each record has a set of defined fields, such as name, address, and phone number. This makes it easy for a computer program to read and interpret the data. Another example of structured data is HTML code. HTML uses a predefined set of tags to structure content, making it easy for web browsers to display it correctly.
While unstructured data is more common on the internet, structured data is becoming increasingly important. That's because structured data can be used to power sophisticated search tools and applications. By organizing data into a defined format, we can make it easier for computers to find and use information.
To better understand how structured data works, check out: https://lnkd.in/gvh9mJNb

Keyword Research

The first step in researching keywords is to identify your target audience. This involves thinking about who you are attempting to reach with your content and what topics might be of interest to them. Once you have a sense of your target audience, it's time to start looking for keywords that might appeal to them. One great way to do this is by using keyword research tools like Google Trends, which can help you find new and relevant terms based on what people are searching for online. Another useful resource is the Google AdWords Keyword Planner tool, which allows you to plug in a seed phrase (or several phrases) and get back an extensive list of variations and related terms.
By taking the time to research keywords thoroughly, you can ensure that your content will be better positioned to reach your target audience and engage them with relevant information.
Learn more about the Google Ads Keyword Tool here: https://ads.google.com/intl/en_us/getstarted/

Are you a small business trying to manage it all yourself?

It's not as simple as outsourcing, your vendors must be managed to ensure you are spending your money wisely and getting the best services available.
One of the many services we offer at Interact One is Vendor Relationship Management. Not only can we manage your existing vendor relationships, but we can also find you the very best vendors too!
Vendor Relationship Management refers to the sourcing and management of relationships with vendors. When executed effectively, vendor relationship management can be the difference between a failed vendor relationship and the fostering of a longstanding strategic alliance to achieve an otherwise unachievable level of success together.
Interact One is a professional Vendor Relationship Manager (VRM) company with experience in all facets of B2B related sourcing and management. We can assist you not only in the day-to-day activities of managing your vendors but also help source the right individuals and teams to ensure contractual success.
We maintain a database of highly skilled organizations that could fit your organizational needs. Our Portal allows vendors to easily create profiles outlining their services. Each verified vendor in our database has been thoroughly vetted by our team.

Title tags on your website- what are they?

 

You may have noticed that when you do a search on Google, the results that come up have little snippets of text underneath them. That text is called a title tag, and it's one of the most important elements of SEO (search engine optimization).

 

A title tag tells Google what your website is about, and it also appears on the actual page when someone visits your site. The title tag is usually the first thing people see when they find your website, so it's important to make sure it's catchy and informative. A good title tag should be no more than 60 characters long, and it should accurately describe the content on your page. If you're not sure how to write a good title tag, don't worry - there are plenty of resources out there to help you. Just remember that a title tag can make or break your website's SEO, so it's worth taking the time to get it right.

 

This step-by-step guide from SEMrush can help you get started: https://www.semrush.com/blog/on-page-seo-basics-page-titles/

 

#searchengineoptimization #searchengines #optimization #seo

Why website page speed matters

In today's fast-paced world, people expect to be able to find information quickly and easily. If a website takes too long to load, users are likely to click away in frustration. This not only causes potential customers to lose interest but can also hurt a company's bottom line. Page speed is one of the key factors that search engines use to determine ranking, so a slow website is also likely to rank lower in search results.
 
In addition, slower websites often have higher bounce rates, meaning that people are less likely to explore other pages on the site. All of these factors underscore the importance of website page speed. By making sure that their website loads quickly, companies can stay competitive and ensure that potential customers have a positive experience.
 
If you’re curious about the speed of your website, try this test: https://lnkd.in/gCCWfaB9
#searchengines #experience #rankingfactors

Do you have a Digital Marketing Investment Strategy?

Your Digital Marketing Investment Strategy is HOW you manage the investments you are making related to Digital Marketing for your business.
 
It includes the selection or benchmarking of who you are investing in to do your SEO, Website, Paid Advertising, etc., as well as providing overwatch to ensure your investments are performing and tracking them to see if the investment is paying off for your company.
 
Don't think of it as Spending and start treating it as Investing!

The Importance of having a Google Business Profile

- Formally Google My Business

 

As a business owner, you know the importance of being visible online. And one of the best ways to make sure your business is seen by potential customers is to create a Google Business Profile. By creating a Business profile with Google, you can control how your business appears when people search for it on Google Maps and Google Search. Plus, a Business account gives you access to valuable insights about how people are finding and interacting with your business online.

Another very important aspect of your Google Business Profile is the ability to get reviews for your business. Just remember that when you get reviews it is imperative to respond because Google likes to see you interact with their users.

In today's competitive landscape, having a strong online presence is essential for any business looking to succeed, and a Google Business Profile is a great way to get started.

Check out Google Business here: https://www.google.com/intl/en_ph/business/

#business #google #people

Why Imperfect short social media video posts are important

 

Short social media video posts can be very effective in capturing people's attention and engaging them in ways that traditional text-based content simply can't, and because they are "imperfect", you can be yourself and be real.

Video content is surprisingly versatile, capable of presenting complex ideas and emotions in just a few seconds. In addition, videos tend to have higher views, shares, and likes than traditional text posts, as they are highly visual and always on-trend. Whether you're trying to promote your brand or get people interested in your latest project, a well-made short social media video post is an excellent way to capture the imagination of your audience. 

In fact, according to Marketing Mag, marketers have only 2.7 seconds to get the attention of their audience!

So if you're looking to make an impact online, don't be afraid to give short social media videos a try! You might be surprised by how effective it can be, even if it is not perfect.

Check out more 2022 video statistics here: https://invideo.io/blog/video-marketing-statistics/

#marketing #socialmedia #videomarketing #marketingandadvertising

What is SEM?

 
Search Engine Marketing, or SEM, is a type of internet marketing that seeks to promote websites by increasing their visibility on search engine results pages (SERPs). SEM includes both paid and organic methods, such as pay-per-click (PPC) advertising and search engine optimization (SEO). While both PPC and SEO can be used to increase a website's visibility in SERPs, they are distinct strategies with different goals. PPC is a paid form of SEM that focuses on immediate results, while SEO is an organic form of SEM that focuses on long-term success.
 
In general, SEM is an effective way to improve a website's visibility and drive traffic to it. By using both PPC and SEO, businesses can maximize their chances of success in the SERPs.
 
SEMrush provides lots of information about search engine marketing on their blog: https://www.semrush.com/blog/search-engine-marketing/