How to Plan Your Website Structure the Right Way
Planning your site structure is the key to ensure a lasting impression on a visitor and offer them an experience to remember
Digital marketing is all about providing an experience to your visitor that enhances your visibility and generate more traffic. The better your site structure, the better chance you have in rankings on SERP. Every website has a different structure, either organize or disorganized. If you are careful with your site structure, then you can achieve excellence.
Reasons to Plan Website Structure
- A properly planned website structure helps improve the user experience. If we remove colors, themes, and other design elements, then only the structure remains. The well-planned structure has proper placement of content, color schemes, and designs that entices a visitor and enhances visibility
- Planned website structure makes it easy for the search engine crawlers to find your pages and remain accessible. Sitemap helps crawlers to find the pages available in the structure
- Properly planned website structure enhances SEO for your content and increases your rankings
Steps to Create a Planned Website Structure
Here we will give you some expert suggestions to plan your website structure and gain an audience.
- Plan Before You Initiate
The best time to set the structure of your website is before you start designing. The planning process begins with an idea of the website you have in mind and designing accordingly.
Start by sketching on a whiteboard or a word processor about the ways to organize your website. For instance, if you want to link your home page to the contact page, then you need a reasonable assumption that planning provides.
If you already have a website designed, then you can restructure it with a new plan.
- Keep it Symmetrical
Customer experience is about finding the right balance, and you have to ensure that your site structure fits the prospect. If your website has a lopsided structure and lacks symmetry, then you need to get back on the drawing board.
For example, if you have 5 different services in your offers pages, you provide those services. The home page should give a brief description of each service before linking it to the details.
Consider website symmetry as the critical aspect to keep the structure maintained at all times.
- Create URL Navigation the Follows Hierarchy
A strong site structure needs a properly established URL navigation. You have to think about your website hierarchy to establish URL structure in your website.
The URL you set for each page must compliment the other pages in your hierarchy, which means the URL needs simple keyword coverage without symbols.
- Develop an Interlinking Structure
Interlinks are a necessary part of your website that helps in gaining influential rankings in search engines. Interlinks give a relevant experience to your visitors by offering them easy navigation to other pages on your site.
Integrating interlinks in your website structure establishes an information hierarchy and spreads link authority within a website. The more interlinks you have in your website structure, the better experience you will offer your visitors.
While there is no one-size-fits-all approach to structuring your website, following the expert steps mentioned above will give you a basic layout for work. Try to follow the steps to give your site a structure that offers a value-added experience to visitors and gains a better following.
Credit: This article was written and published by The Collective Strategy